They could do it every month if they wanted to.Prime Day took place July 12-13 in more than 20 countries. "In terms of putting up the actual event, it's a cheap thing for them to do. "The only cost is the discount, which is either coming from sellers or brands," he said. Online spending throughout the holiday season is expected to grow 2.5%, according to Adobe, marking the slowest growth since the firm began tracking the figure in 2015.ĭiscount events such as the Prime Early Access sale are a relatively low cost way to goose sales, Kaziukenas said. For example, Peloton, which has wrestled with excess inventory, was one of the top-selling items.Īmazon may also be looking to juice sales as it confronts slowing revenue growth and what's likely to be a lackluster holiday shopping season. Those challenges may have pushed more brands to run promotions during the sale. Companies are now opting to kick off holiday sales sooner than ever with the hope that it will help clear out unwanted inventory. "I think it did fine for what Amazon was trying to do, which was to reduce the amount of products they have in their warehouses," Kaziukenas said.Īmazon, Walmart, Target and many other major retailers are grappling with a glut of inventory after long-delayed orders of items that were hot sellers during the pandemic arrived, only to be passed over by shoppers whose habits have since shifted. Even if the 48-hour event failed to exceed Prime Day sales, Amazon still likely saw more sales on Tuesday and Wednesday than it would on a typical day, said Juozas Kaziukenas, founder of research firm Marketplace Pulse.
Not everyone is convinced that the Amazon sale was a flop. Meanwhile, most categories saw a decline in sales relative to the July sale - exceptions included toys baby items and books, video and other media, Numerator found. The average spend per order during the Prime Early Access Sale was $46.68, down from $60.29 on Prime Day, according to market research firm Numerator. $7.5 billion in July.Ĭommerce data company Klover said it observed slower spending and volume, noting transaction frequency was down 30% between the July event and October event. They estimate Amazon brought in $5.7 billion in revenue from the Prime Early Access Sale vs.
Sales during this week's event seemed "lighter" compared to Prime Day in July, Bank of America analysts said. It disclosed little else about the results, such as sales figures.īut data collected by third-party analysts gives a deeper look into how the Prime Day sequel went over with shoppers compared to Amazon's sales event in July. Personal Loans for 670 Credit Score or LowerĪmazon on Thursday said that tens of millions of Prime members ordered more than 100 million items from third-party vendors. Personal Loans for 580 Credit Score or Lower
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